In an effort to create buzz about the Space Coast and to drive tourism to the area, the Space Coast Department of Tourism decided to run a campaign targeting families across the U.S. As part of this effort, the Space Coast team sponsored a giveaway featuring two prize packages.
I designed the contest landing page in addition to an email campaign and a series of targeted Facebook ads.
Landing Page
Email Design
Social Ads
To advertise successfully to all of our target markets, we implemented a paid Facebook campaign, strategically targeting new users and retargeting past site visitors. I designed the ads so they could be used interchangeably with various copy options, while still incorporating the Space theme and package details.
