In an effort to create buzz about the Space Coast and to drive tourism to the area, the Space Coast Department of Tourism decided to run a campaign targeting families across the U.S. As part of this effort, the Space Coast team sponsored a giveaway featuring two prize packages.
I designed the contest landing page in addition to an email campaign and a series of targeted Facebook ads.
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/e1f1b902-1d70-41d6-af98-b7da693fa4b9_rw_1200.png?h=42e5dbccf0c971f34b08e238a7a735e1)
Landing Page
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/e2aabca4-8a1c-4725-a996-168eab12b3a7_rw_1920.jpg?h=05d216872bef6db13d7870b35ccda942)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/186e4be2-0ab0-4e02-badf-a8e97c4a5fe2_rw_1200.gif?h=3f8e55f9a1760704307eafe9ec0ffb5f)
Email Design
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/d31ec0a3-366b-4b42-8c19-fe293f6ebe39_rw_1920.jpg?h=3272db05adbe634db7cb527ae0294555)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/9ea451aa-b0bd-4f95-8789-460af47a215f_rw_1920.png?h=fe59edfb2fd9a948148b2b56164244fa)
Social Ads
To advertise successfully to all of our target markets, we implemented a paid Facebook campaign, strategically targeting new users and retargeting past site visitors. I designed the ads so they could be used interchangeably with various copy options, while still incorporating the Space theme and package details.
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/6c806c52-b741-4909-a0c0-3e2751b65716_rw_1200.jpg?h=902c50f73d46c23f6a9a03d3e11608f5)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/6a3e5f09-069e-4bfa-b594-9dd392faa603_rw_1200.jpg?h=afc812e1cde07d89a597965fb8cdc8c1)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/7093b2d8-5fac-4e75-9f70-9d754c25e61c_rw_1200.jpg?h=0b5b5a99fa05c93f94bedb2f51be4148)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/7fed4e39-dbc3-4727-a88b-5e3066834197_rw_1200.jpg?h=79ca6599360646b62ed7aef24784a9e1)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/453a7fd0-0f50-4438-9922-b53b92699fc1_rw_1200.jpg?h=a2830879b06db8f92fccb2408ad2fc8c)