Flippers Pizzeria is a local chain of pizza restaurants in Central Florida specializing in all natural ingredients and customer satisfaction. They were looking for a brand refresh with a whole new package of collateral needing updating. I started by creating a new menu with a fresh new look highlighting their ingredients that they take pride in and went from there creating a series of different pieces for both in restaurant and online.
Along with all of the new print collateral, I wireframed and designed out a new website for Flippers to tell their story as a brand and a platform to sell more product. I also created organic social media posts and campaigns to run throughout the year for various promotions.
One of the most important parts to every restaurant is the menu. It’s not only a functional piece that needs to get a lot of information across but needs to be designed in a way that entices the customer to order the food. I wanted to find a way to showcase their amazing product along with a bold menu full of many different choices.
The focus starts in the center with it's fresh ingredients and ability to customize your pizza then branches out to the classics and favorites. This ingredient first and artisan approach was taken for the rest of the collateral both in restaurant and externally.
From the fall of 2018 until the end of summer 2019 I created all the assets for Flippers social media working together with the social media coordinator, copywriter and creative director. We created various one-off posts and full marketing campaigns centered around promotions or holidays.
After we established a look and feel for the brand, we moved to redesigning the website. I made wireframes for the site and worked with our in-house developers and strategists to create the most optimal layout for Flippers.
The flippers website was created with a mission in mind. We wanted a place where customers could instantly be aware of the fresh ingredients and 100% natural food they were being served to differentiate from most competitors that simply cannot offer this.