As part of a small business recognition program through the Orlando Magic, Three21 won a prize package that included an ad in the game program, radio ads and in-arena LED banners that would play throughout the game. Working in collaboration with our senior copywriter, I created a cohesive mini-campaign based on “disrupting” the typical user experience at most basketball games using attention-grabbing assets, with the goal of getting people to ask: Who is Three21?
Program Ad
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/6bf60981-f6d9-4ead-a803-3e0df5d9e826_rw_1920.png?h=1257989c21e2c471048131d0b97c4e92)
In-Arena LED Banners
As an avid basketball fan and game attendee, I often become bored with the typical in-arena graphics featuring a basketball theme or standard animation around the arena. So I decided it would be more effective to create something “disruptive” to the game-break user experience.
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/ae0880f0-37a2-45f9-ba4a-1215b1f03ed2_rw_1920.gif?h=314bba4c800f71bca2ea7d2dafeff0a7)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/e51e4a09-b477-43e3-ae92-36d69796678e_rw_1920.gif?h=d1cf292e0c3883e13d3a6ba2125398ee)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/7e6c277b-9971-40d3-8513-ab2e9c3bc18f_rw_1200.jpg?h=75619fd6a34e00ee3c7a3bb2d84b8d4e)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/8f64a8f2-c0e1-43d4-905a-ef08df804bcd_rw_1200.jpg?h=26a502e4a8f6165a7e0dfea8393ef080)