Greenlight Group Tours specializes in planning and coordinating group trips, with an emphasis on student music groups. They sought a new, user-friendly website to replace their outdated site. My goal was to create a website that would lean heavily on strong images, while appealing, not only to students and parents, but also to school officials and decision-makers.
city branding
I started this project by creating a series of images combined with typography to craft a “branded” look for each of the destinations they offered. I chose specific imagery and typography to help each of the cities come to life for the user — allowing them to feel like they were experiencing that destination.
Website Design
Homepage - Colorado Highlight
Homepage - Hawaii Highlight
Homepage - New York Highlight
Homepage
Destinations
Destination Page
Contact
Blog
Blog Post
Itinerary + Collateral
I also made custom itinerary and spec sheets to reflect each of the locations. It was important for Greenlight to have well-designed, but template-focused itinerary designs so they could change out information quickly and efficiently, so I created a modular design that could be easily customized with their content.
