Greenlight Group Tours specializes in planning and coordinating group trips, with an emphasis on student music groups. They sought a new, user-friendly website to replace their outdated site. My goal was to create a website that would lean heavily on strong images, while appealing, not only to students and parents, but also to school officials and decision-makers.
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/61d7d488-d66e-4486-bd9c-db17a38f7d08_rw_1200.gif?h=4c5581127ebce323177f7da14069d982)
city branding
I started this project by creating a series of images combined with typography to craft a “branded” look for each of the destinations they offered. I chose specific imagery and typography to help each of the cities come to life for the user — allowing them to feel like they were experiencing that destination.
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/5377c7b0-ec73-4fc7-80a8-5465006e0321_rw_1200.jpg?h=e3329d33a799366b187311745e4c91f7)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/74980677-8ecb-4123-aa40-e0d6d927856e_rw_1200.jpg?h=6b344f77cd69125b07ea248ac412b8c1)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/99a2076b-09b6-4037-a31e-a296603b68cc_rw_1200.jpg?h=c6d1d91aab261c911d26051e3b2d9364)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/aa98628a-ecd0-428d-a455-cea25c12fb5b_rw_1200.jpg?h=f8a48279abf817412ecd24569304001a)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/23b7e099-a273-4cbf-9e6b-5668101afbc4_rw_1200.jpg?h=cbd3fde4bb084d54d83fac6756215f85)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/86ddd257-8258-4830-86e5-8249aea87438_rw_1200.jpg?h=74b5469a43673c6e123b03a190dcbba0)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/c23b8040-0c16-4d8f-a151-23b6952c0ef6_rw_1200.jpg?h=eb013806985914c14ac9ffbd2b59a5c0)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/f7e291cc-aafa-40ed-bf41-c31b157a224d_rw_1200.jpg?h=59e309a7bc45c248ce05c1016e3f73ad)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/549d6fd9-452a-49c3-b941-b8aed5f32e81_rw_1200.jpg?h=a6ebf9ad7e2cd46cebeed8d72b61b360)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/591412c9-84cc-488c-bf08-9007cc586c32_rw_1200.jpg?h=370b47b2a3035e27359c9786c0ad9d1b)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/9797762e-dbbd-4aa9-b9c8-80a581741fb9_rw_1200.jpg?h=fc66f6850e237132193dd38d2c72027a)
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/63d600e2-d5bb-4d77-9386-5d23867bd5a4_rw_1200.jpg?h=b27b77bb267edc6bc921bd8ab8378140)
Website Design
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/1b8d5b15-5f3f-4d3a-a41d-2cb14af95dcd_rw_1920.jpg?h=7ef8e45c2e83cdfc4dc761b46c58fa3d)
![Homepage - Colorado Highlight](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/2341da76-908c-4ff8-8aaf-2cc6d36b259a_rw_1200.jpg?h=89ed0cf0356e42a395e6c9263dd32207)
Homepage - Colorado Highlight
![Homepage - Hawaii Highlight](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/e39d1968-a593-4424-a214-65efa5a1b345_rw_1200.jpg?h=6c006dd6bd1a973c6d530f0981e1b5f2)
Homepage - Hawaii Highlight
![Homepage - New York Highlight](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/ef9de3f1-392d-440b-bd2c-85670ad25bfd_rw_1200.jpg?h=77faa73bb19c5980fea93ce2c31c756a)
Homepage - New York Highlight
![Homepage](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/37256336-cb0b-43d1-a6f2-69b3f510a02b_rw_1200.jpg?h=08763b0290ed7a45057ff17ba1ade6e5)
Homepage
![Destinations](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/82aeb731-ba5e-4b7a-be54-261711ac3e41_rw_1200.jpg?h=83cb53c0aafcb1c8e5c1dc90b9461254)
Destinations
![Destination Page](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/e9bf9f1a-cbb8-4c01-97ac-15ee5f2e3a27_rw_1200.jpg?h=eb5e66db4c784753c25b82c7a72251f8)
Destination Page
![Contact](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/5671d6ac-1f34-4bf0-a7aa-86dbf3648600_rw_1200.jpg?h=c8f1a194094fbefd00141b0a2d78889f)
Contact
![Blog](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/dd5aa3cf-d897-4645-9104-97292ac914ca_rw_1200.jpg?h=118c1f8507f5f8f1b7affcb8ac4d88cf)
Blog
![Blog Post](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/8ead7940-7e98-46e0-b2f3-1a6f560e6aaf_rw_1200.jpg?h=fd893eddcc7b18979cba444e46d8d303)
Blog Post
Itinerary + Collateral
I also made custom itinerary and spec sheets to reflect each of the locations. It was important for Greenlight to have well-designed, but template-focused itinerary designs so they could change out information quickly and efficiently, so I created a modular design that could be easily customized with their content.
![](https://cdn.myportfolio.com/dd6d9f9a-448f-4201-b3ce-e79a386d6b33/6ca8bf0d-6741-4ed2-af47-4546003feec9_rw_1920.jpg?h=9017491290df0b0b0fefa101c33b631c)