With the launch of the Tron Lightcycle Run approaching, Disney was looking to hold a ‘Disney Thrills’ event for invited press and influencer’s to create buzz for the opening of the ride. The concept of this experience was each person had a token and was “uploaded” into the grid as they progressed through the hallway eventually leading them into the main experience.
THE WALL
I was brought in to design the walls based on the approved concept and create a flow and experience upon entering the event. Working with the creative director I made a brick wall that slowly transitioned from touches of blue light leaking through to being fully immersed in the grid towards the end.
There were certain easter eggs hidden in the bricks like important years and a few hidden mickeys snuck in for the true fans to spot. Fan reaction at the event and in videos was very positive.
EVENT PHOTOS
Entry wall and check in
Grid upload hallway
Hallway heading towards the grid
EVENT VIDEO
Below is a video from one of my favorite travel vloggers, Ordinary Adventures who were invited to this event to record and experience this experience in-person to create hype and excitement for the new ride being launched. (Note: video will play at the start of the section they covered it)
